Home Business Adidas launches investigation into Ye’s conduct complaints

Adidas launches investigation into Ye’s conduct complaints

by SuperiorInvest

Kanye West at an event announcing his partnership with Adidas on June 28, 2016 in Hollywood, California.

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Adidas said it was investigating allegations made by employees regarding musician Ye’s behavior during his partnership with the German sportswear brand and the response of senior company officials.

The company said in a statement late Thursday: “It is currently unclear whether the allegations made in the anonymous letter are true. However, we take these allegations very seriously and have made the decision to immediately launch an independent investigation into the matter to address the allegations.”

Followed by a Rolling Stone article published on Tuesday with anonymous allegations that Ye showed pornographic and sexualized material to Yeezy employees during meetings and made sexualized remarks to female staff. CNBC has not independently verified these claims.

Rolling Stone also reported that a group of former Yeezy team members sent an anonymous letter to Adidas accusing company executives of “turning a blind eye” to the behavior and taking “belated action” on it. It reportedly called for a public apology from the team.

A representative for Ye was not immediately available for comment when contacted by CNBC.

Adidas terminated its partnership with Ye, formerly known as Kanye West, in October. It said his recent comments and actions were “unacceptable, hateful and dangerous”.

Gap and Foot locker then they said they would remove Yeezy products from their stores. Designer brand Balenciaga announced she was cutting ties with the rapper and producer the week before.

Adidas also said it does not tolerate hate speech or abusive behavior and is in ongoing conversations with employees about the events that led to the end of Ye’s partnership.

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