Home Markets Among Ford’s supply chain issues are the blue oval badges for the F-series sensors

Among Ford’s supply chain issues are the blue oval badges for the F-series sensors

by SuperiorInvest

A Ford F-150 pickup is offered for sale at a dealership on September 6, 2018 in Chicago, Illinois.

Scott Olson | Getty Images

DETROIT – Recent supply chain issues for Ford Motor they included a small but important component for the company and its vehicles – the blue oval badges that almost every vehicle of its namesake brand wears.

The Detroit automaker has noticed a lack of Ford badges and decals that specify the model, a Ford spokesperson confirmed to CNBC. The The Wall Street Journal first reported the issue, including badges for the F-series sensors, on Friday, citing anonymous sources.

The problem is the supply chain crisis that has been going on for the past few years, which has ranged from critical parts such as semiconductor chips and harnesses to raw materials and now vehicle badges.

The Wall Street Journal reported that a Michigan supplier called Tribar Technologies, Inc., which used to make badges for Ford, had to curtail operations in August after it disclosed to Michigan regulators that it was discharging industrial chemicals into local sewers.

A message seeking comment from Tribar was not immediately returned. Ford declined to comment on whether Tribar’s limited operations were related to the automaker’s lack of nameplates.

The spokesperson also declined to comment on how many vehicles were affected by the issue.

The news comes after Ford said on Monday that a parts shortage affected about 40,000 to 45,000 vehicles, mainly high-margin trucks and SUVs, that did not make it to dealers. Ford also said at the time that it expected to book an additional $1 billion in unexpected supply costs during the third quarter.

The announcement earlier this week, including a preliminary release of some earnings expectations, sent Ford shares into a tailspin worst day in over 11 years.

In addition, Ford announced plans on Thursday restructure its global supply chain to “encourage efficient and reliable component sourcing, in-house development of key technologies and capabilities, and world-class cost and quality of execution.”

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