Web3 Company Animoca Brands signed a non -binding comprehension memorandum (MOU) with Daydaycok (DDC) Enterprise, a food preparation food company and packaging that recently adopted a Bitcoin Treasury strategy (BTC), to administer the BTC holdings of Animoca and generate a performance in those reserves.
Animoca will allocate up to $ 100 million in BTC as part of the agreement, according to a Joint announcement on Thursday.
The co -founder and executive president of Animoca Brands, Yat Siu, told Cointelegraph that DDC Enterprise was chosen in part due to the CEO Norma Chu and its ability to cultivate a “non -crystalline substantial monitoring”, introducing the asset sector to the general public, which otherwise has not had an interest in crypto. Siu also said:
“His experience and experience allow Norma to unite East and the West to successfully navigate on both sides of the planet; it has a good attraction and connections with the Chinese market, one of the largest for the adoption of cryptography, while executing a company that lies in Nasdaq.”
DDC Enterprise proposed his Bitcoin Treasury plans in May, establishing the goal of buying 5,000 BTC for three years. That same month, the company bought 21 BTC for its corporate treasure.
The Bitcoin Treasury narrative continues to win traction, since corporations adopt the supply covered asset as a coverage against inflation and, in some cases, they reorient themselves to become Bitcoin companies.
The proliferation of Bitcoin Treasury companies has left investors divided on the effects of these companies on the market, and some argue that it will increase general adoption and others warned that overload BTC companies could trigger the next market cholel.
Related: Bitcoin Treasury Playbook faces “much shorter useful life” – Analyst
Bitcoin’s treasure strategy becomes a main trend in 2025
There are currently 268 institutions that have BTC in their balances, including public companies, private companies, government organizations, asset administrators and cryptographic companies, according to Bitcointrease.
Public companies represent 147 of these 268 institutions, which makes them the largest category of institutional Bitcoin holders by a wide margin.
Bitcoin Treasury companies added 159,107 BTC in the second quarter of 2025, valued at more than $ 18.7 billion using current prices, and representing a 23% increase in the quarter in the acquisitions.
In June, Cypherpunk and Blockstream CEO, Adam Back, said Bitcoin’s trend is the new Altseault season for cryptographic merchants and short -term price speculators. “It’s time to turn Alt in BTC or BTC treasures,” the CEO wrote in a June 22 publication x.
Despite the growth of BTC’s treasury options and market exaggeration, some market analysts and cryptographic companies warn that most treasure companies will not survive the next market recession and will capitulate as soon as BTC prices begin to decrease and cheap corporate financing options disappear.
Magazine: The NBA star, Tristan Thompson, $ 32B is lost in Bitcoin taking a $ 82 million contract in cash
