American births increased by 1% in 2024, with 3.6 million births recorded for the year, according to the National CDC Health Statistics Center.
San Diego, California – October 26: A woman pushes a stroller while walking along the coast of the jolla at sunset in October 2024 in San Diego, California. (Photo of Kevin Carter/Getty Images) Kevin Carter | Getty Images News | Getty images
Beijing – A Chinese Baby Product Company announced on Tuesday that it is officially entering the United States, the world’s largest consumer market, regardless of the commercial war.
BC Babycare, based in Shanghai, awaits its diversification of the supply chain and the potential of the US market to compensate more than the impact of the ongoing commercial tensions of the United States-China, according to Chi Yang, vice president of Europe and America of the company.
“Even [if] Political things are not stable … I have a lot of confidence about our product at the moment, “he told CNBC, and added that he anticipates” very fast “growth in the United States in the coming years. That includes his bold predictions that BC BC Babycare’s flagship bearer can become the best-seller on Amazon.com in half a year, and that US sales can grow for 10 times in a year.
The carrier of $ 159.99, eligible for a discount of $ 40, already has 4.7 stars on Amazon.com in more than 30 reviews. The device claims to reduce the pressure in the body of parents by up to 33%. A much cheaper version of The Baby Carrier is a more important seller among travel products for pregnancy and childbirth on JD.com in China.
BC Babycare already has the carrier supplied in its US stores and has a network of factories and suppliers of raw materials in America, Europe and Asia, said Yang. “The global supply chain is one of the things we continue to build in the last two years.”
The Trump administration has tried to reduce the United States dependence on the goods made by China and encourage the return of manufacturing jobs to the United States in a rapid tensions of tensions last month, the United States and China had added tariffs of more than 100% in the goods of others. Last week, the two parties agreed a 90 -day break for most of the new tasks to discuss a commercial agreement.
Baby Gear is particularly sensitive to tariffs since most of those sold in the United States are made in China, he said based in the United States. Newell brandsthat Stroller Company Graco possesses, in a profit call on April 30. That is according to a factset transcription.
The company said it increased the prices of babies equipment by approximately 20% in recent weeks, but had not incorporated additional 125% tariffs announced in mid -April. Newell said in the call between three and four months of inventory in the United States, and had stopped additional orders from China.
A Newell Brands spokesman said the company resumed shipping from China after the recent tariff reduction entered into force. The company did not specify any planned price change.
US office plans.
BC Babycare refused to share how much he planned to invest in the United States, but Yang said the company plans to open an office in the country and hire between five and 10 locals.
Initially, the company plans to sell online, spend on marketing and eventually work with the main retailers for off -line sales sales. Its partners for raw materials and investigations include three US companies: Lyra, Dow and Eastman.
The Chinese company, which entered the Baby Products segment in 2014, in 2021 demanded a financing round of 700 million yuan ($ 97.09 million) of investors, including Chinese capital diquoia.
Yang said the company analyzes the comments section on Chinese and American electronic commerce websites to improve its products. As a result, the American version of the baby bearer is softer and larger than the Chinese version, he said.
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The ambitions of the American market of Bac Babycare reflect how the great US and European multinationals not only face a growing competition in China, but also in their local markets.
“After experiencing substantial growth due to the premiumization of consumption in the Chinese market, multinational brands are now entering a second challenging phase in which they compete fiercely for market share,” said Dave Xie, a retail partner and consumer goods in Shanghai in the consultant Oliver Wyman, in a statement last week.
Oliver Wyman said in a report last month that the Chinese market has become the incubator of Premium Products innovations that are being exported. The authors pointed out, for example, that Tineco Floor Scrubbers has become Amazon Best-Sellers.
– This story has been updated to reflect that BC Babycare is based in Hangzhou. An earlier version erroneously indicated the location of its headquarters. This story has also been updated to reflect an updated list of partners provided by the company.
