That doesn’t matter much to retailers, who have taken advantage of early holiday sales to try to clear out products before most shoppers even pick out their Halloween costumes. But it signaled that shoppers are motivated by deals, regardless of what they’re for. After two years of limited discounts, customers are showing they are willing to hold out for a good price.
Brands are coming. “We made too much,” bike maker Specialized said on its website, telling customers they could “save BIG.”
Rakuten, an online platform that offers deals and rewards for shoppers, said that retailers’ participation in Black Friday and Cyber Monday events was “the largest in three years”.
Natalie Rodriguez, 47, who works for the Indiana Department of Revenue, said the products being sold were not what she wanted to give for Christmas.
“I’m really aware of the deals that are coming in right now. I guess it’s hard to see who gets my money first. Am I taking advantage of this because I think it was a deal?
“I had 150 items in my cart during the Amazon sale and saved them for later, but I didn’t see anything that was comparable to what I would consider a Black Friday deal. When I was a kid, Black Friday was super cheap, like 80 or 90 percent off. Most of what I saw was 30 and 40 percent on some items. It’s like, ‘No, I’ll just pass,’ especially if it’s not a major thing. Crest Whitestrips were great, but I don’t need them now.
“All I got was a $50 gift card with a $10 bonus.
Finally a timely arrival
For years, spurred on in large part by Amazon, consumers have grown accustomed to fast delivery — often in two days or less. The pandemic reversed that. Shortages of drivers and supplies meant people had to plan ahead.
This year, industry experts are not expecting another Shipageddon. There are more than enough delivery people and warehouses to meet the demand. Shippers should be able to deliver 110 million packages a day, nearly 20 million more than customers are expected to order, according to ShipMatrixconsultancy.
“Because of the experience of what’s happened with global supply chains in the last few years, people are stretching the holiday season out over a longer period,” said Jamil Ghani, vice president of Amazon Prime.