The cryptographic platform, based in Austria, Bitpanda has entered the United Kingdom, with the aim of making the country one of its three main markets in the next two years.
The expansion includes its retail investment application along with its corporate arm, Bitpanda Technology Solutions, which allows banks and companies to offer cryptography trade through white label services. The company says that its application provides access to more than 600 cryptographic assets for British investors.
The Bitpanda co-zo, Lukas Enzersdorfer-Konrad, told Cointelegraph that the company plans to quickly grow our direct retail presence “while working with the financial institutions of the United Kingdom to launch cryptography offers using its infrastructure. When looking for that goal, Bitpanda will face rivals established as Binance UK, Coinbase, Kraken, Crypto.com and Gemini, who already have a strong market share among retail investors in the United Kingdom.
As part of the launch, Bitpanda signed a several years agreement with the Arsenal Football Club to become his “official cryptographic commerce partner”, with a brand in all teams, stadiums and digital channels, along with campaigns to educate the more than 100 million global arsenal fans in digital assets and responsible investments.
https://www.youtube.com/watch?v=RY9MI57PBJS
Before entering the United Kingdom, Bitpanda operated under multiple regulatory licenses in Austria, Germany, France, Italy and Spain, serving clients throughout the European economic area and other allowed jurisdictions. He received the approval of the FCA in February and spent months locating his product before his launch on Thursday.
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Cryptographic regulations lagging in the United Kingdom
The United Kingdom has been slower than some jurisdictions to implement cryptographic regulations. In a recent blog post, the Digital Monetary Institute of the Official Forum of Monetary and Financial Institutions (OMFIF), argued that the United Kingdom has wasted its early leadership in finance based on blockchain and warned that it runs the risk of losing its state among the main financial centers.
The article points to the “cryptographic road map” of the Financial Behavior Authority, published in November 2024, which phase in market abuse rules, admissions, prudential requirements and stablcoins.
With the consultations not defeated until the end of 2025, the final regulations and the complete licenses may not reach until the end of 2026, leaving the cryptographic sector of the United Kingdom in limbo compared to the jurisdictions that already have active frames.
However, the regulatory delay has not deterred the cryptographic companies of investing in the country. Without a complete license regime, global heavyweights such as Coinbase, Kraken and Etoro have consolidated their presence of the United Kingdom under the existing records against money laundering.
Related: United Kingdom will become a ‘safe port’ for cryptography with new rules drafts
Other jurisdictions advance
On the contrary, the framework of the Crypto-Active Markets of the EU (MICA) took into account at the end of 2024, establishing unified categories and rules for tokens, stables and service providers in all Member States. In the United States, the Genius Law, a Federal Law on Stablecoin’s stable regulation, was signed by the president of the United States, Donald Trump, on July 18.
Other jurisdictions are also advancing with stronger digital assets frames. In June 2024, the United Arab Emirates introduced the payment tokens services regulations to formalize the use of digital assets, while Hong Kong has launched a new Stablcoin license regime and, in July 2025, issued its third lot of green bonds token under its wider strategy of Fintech.
“Clarity feeds confidence,” said Enzersdorfer-Konrad to Cointelegraph. “The United Kingdom has the talent, the capital and the global reputation of leading responsible cryptographic innovation, but only if the rules are clear and prolonged. The sooner that clarity arrives, before the United Kingdom can take its place as a world leader in cryptography.”
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