Canadians will find the iconic Hudson’s Bay stripes in stores again this holiday season when Canadian Tire Corp. debuts its version of the newly acquired brand.
Company executives said Thursday that their retail management of The Bay’s traditional collection will begin next month, when the famous four-color stripes will appear on products, including the dotted blanket, which hits stores on December 5.
CEO Greg Hicks said the retailer worked with original suppliers of Hudson’s Bay goods to “maintain quality and craftsmanship.”
“Step by step, we’ve been very careful with this brand,” he said during Thursday’s third-quarter earnings conference call. “We expect this initial series of products to fly off store shelves.”
Hicks added that a more significant product presence will be rolled out in the second half of 2026.
The company bought the intellectual property of Hudson’s Bay Co. ULC, which includes HBC stripes and other brand labels, for about $30 million in May.
Hicks said Canadian Tire will also revitalize the “general fund” by providing at least $1 million each year for Indigenous-led initiatives.
In its third-quarter results, the company reported retail revenue growth of 3.2 percent and an increase of 5.9 percent excluding oil.
“In a continued dynamic consumer environment, we increased retail sales for the third consecutive quarter,” Hicks said.
For the quarter ended September 27, the company’s consolidated comparable sales increased 1.8 percent, with growth across all banners. This was led by SportChek and strong performance in Ontario and Quebec at Canadian Tire Retail (CTR).
SportChek’s comparable sales grew 4.2 percent in the third quarter, the fifth consecutive quarter of growth, compared to a year ago. Back-to-school and hockey sales contributed to the increase in sales, including athletic apparel and footwear, leisure footwear, and golf and hockey hard goods.
The Canadian Tire brand saw a 1.2 per cent increase in comparable sales, as stronger growth in Ontario and Quebec was partially offset by Alberta. The retailer said discretionary sales growth exceeded essential sales for the first time since 2021.
Revenue was $4.1 million in the third quarter, up three percent from $3.987 million last year. Normalized diluted earnings per share rose 6.5 percent to $3.78, beating analysts’ consensus of $2.84.
Net income fell 13.3 percent to $191.3 million, compared with $220.7 million in 2024. Diluted earnings per share fell 11.8 percent to $3.13.
