Home BusinessAutomobile Carl Hahn dies at age 96; He made the VW Beetle ubiquitous

Carl Hahn dies at age 96; He made the VW Beetle ubiquitous

by SuperiorInvest

“Without him, there probably wouldn’t have been the ads that really changed the whole VW story outside of Germany and really led to a lot of needed recovery as well as revenue,” Andrea Hiott, author of “Thinking.” Small: The Long, Strange Trip of the Volkswagen Beetle” (2012), he said in an email.

While Detroit was wooing car buyers with luxury behemoths, Volkswagen’s black-and-white ads featured a photo of a tiny Beetle surrounded by an expanse of white space that conveyed simplicity.

The campaign, named by Advertising Age as one of the best of the 20th century, included another ad with the headline “Lemon”. She touted the car’s reliability and resale value, boasting that Volkswagen had more quality control inspectors in its factory than cars.

In 1964, at the age of 38, Mr. Hahn was appointed head of sales for the parent company and left the States to move to Wolfsburg, a city in the Lower Saxony region of northern Germany where Volkswagen AG is based.

Carl Horst Hahn Jr. was born July 1, 1926, in Chemnitz, East Germany, to Carl Hahn Sr. and Maria (Kusel) Hahn.

His father Carl Sr. was a director of DKW, which became the world’s largest motorcycle manufacturer in the 1920s; he was also the founder, in 1932, of Auto Union, the forerunner of what became Audi AG. He was a practicing Roman Catholic who joined the Nazi Party in 1933 after Hitler signed a treaty with the Vatican guaranteeing the rights of the church in Germany, Carl Jr. wrote. in the memoirs.

Carl Jr. he was drafted into the German army as a teenager and served in the tank corps. He was captured towards the end of the war and released from a US POW camp in late July 1945.

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