This photograph taken on March 18, 2025 in a Netto discount supermarket in Copenhagen shows a marked price with a black star to help consumers identify and buy edible produced in Europeans, since some activists require a boycott of goods and services carried out in the US. UU. To protest the policies of the president of the United States.
Sergei Gapon | AFP | Getty images
Copenhagen, Denmark – outraged by the position of President Donald Trump about Greenland and radical commercial tariffs, Danish buyers are turning their backs on US products in a national protest sample.
The small European nation and the former ally of the United States have recently been found in the president of the president in the midst of his ambitions on Greenland, a semi -autonomous Danish island. Meanwhile, the new US tariffs, recently reduced to 10%, now hinder EU exports to one of its key markets.
Trump has repeatedly said that the United States should take control of Greenland, which houses US military facilities, in the interests of national security. Danish officials have fervently rejected the notion, and now, as in Canada, that Trump would like to do the 51st state of the United States, consumers are doing a position.
“It is the only way they [shoppers] You can do some protest with Trump, “a store worker at a Copenhagen branch of the Føtex Danish supermarket chain told CNBC.
“F — United States basically at this point,” said Buyer Sanja, an Australian who now lives in Copenhagen.
Salling Group, owner of Føtex and other chains of Bilka and Netto supermarkets, has facilitated the process of avoiding US products by introducing an asterisk to the price labels of all European property brands in their more than 1,700 stores in Denmark, Germany and Poland.
A Salling Group spokesman said the measure was not “boycotting” American products, but that there was in response to a series of recent consultations of buyers seeking “clearer information about European property.”
Even so, several buyers told CNBC that they welcomed the move.
“I would prefer European products versus American, not only because of the conflict, but also by the standards. Now that the conflict is what it is, it is even more,” said Sanja, whose mother was visiting from Australia and said that she, in the same way, planned to reject the products of the United States at home.
The Danish Fotex grocery chain has labeled with a star products, indicating that they occur in the European Union.
CNBC
Another buyer, Eva, agreed: “Yes, it would avoid US products. I think they need a new president.”
The boycott of American products has been reflected in other parts of Europe, with the hashtag #Boycottusa that extends on social networks and Facebook groups emerging to help consumers locate regionally manufactured goods. Similar movements of buyers in Canada, where American coffees have been renamed Canadians.
The great US brands have also faced a violent reaction, with a French survey pointing to a decline against the names known as Starbucks, McDonald’s and Coca tail. Perhaps the most prominent among them, Tesla He has seen sales fall significantly throughout the region, with some dealers in Germany, Italy and Sweden destroyed in a rejection of the political movements of CEO Elon Musk.
Last week, Trump slapped 20% of the tasks of all imports from Europe as part of broader reciprocal tariffs against more than 180 countries. The measure, which caused days of market agitation, stopped temporarily, but is expected to turn the global supply chains and consumer spending habits worldwide.
Many Danish buyers are turning their backs on the products made in the United States in the midst of growing political tensions.
CNBC
Jens Lund, CEO of the Danish logistics firm DSV, told CNBC last week that tariffs were already felt by tariffs, but others may take longer to develop.
“Time will say how the consumer reacts, because it is the consumer who will decide at the end of the day,” Lund said. “In larger articles, for example, cars, there [are] Less sales. “
However, he pointed out that some protests can be short -lived, since consumers finally return to their normal habits.
“Consumers vote with their feet and which is the cheapest product. Where are the best value of the product, this is how the consumer does,” Lund said?
For Føtex Shopper Lourdes, originally from France, that is the reality: “We are going for the deal,” he said. “If there is a star [marking a European product] But the price is higher, I will go for the cheapest option. “
Avoiding traveling
The change in purchase patterns points to a broader change in the feeling of the consumer, with data that suggests that travelers are also increasingly spinning trips to the US. Uu. In the midst of Trump’s commercial policies, the fluctuations of unfavorable currencies and the high profile detencies of visa holders.
The largest airline in Canada, Air Canada, said last week that reserves for trans-edge flights from Canada to US cities. UU. They dropped 10% for the period from April to September compared to last year. Meanwhile, the OAG travel data provider said that Canada-US flight reserves fell 70%.
People protest against US pressure that takes place against Greenland and Denmark, in front of the American embassy in Copenhagen on March 29, 2025.
Nils meilvang | AFP | Getty images
Follow the previous comments of the Vice President of the Canadian carrier Westjet, who said that Canada Us border crossings fell as passengers “change the US. UU. To other destinations.”
Similar trends seem to be emerging in Europe as well. Acor CEO Sebastien Bazin told Bloomberg last week that the summer reserves of Europe to the United States were 25% lower due to the “anxiety to go in an unknown territory.”
For Shopper Sanja, who has made more difficult visits to the family of her Italian-Colombian husband. But when asked if he was avoiding traveling in the current climate, it was unequivocal.
“Devils, yes. Even when we go to Colombia, we will travel around [the U.S.]”Sanja said.” I have two young children, it’s not worth it. “
