Ferrari unveiled its new Purosangue on Tuesday, the first-ever four-door production vehicle from the 75-year-old sports car maker.
The Purosangue looks like an SUV, similar to other luxury sports SUVs from brands like Porsche and Maserati. But despite its size, shape and taller stance, the company insists the Purosangue – which means “thoroughbred” in Italian – is a sports car, designed from the ground up like a real Ferrari.
The Purosangue may not have the traditional Ferrari shape, but it will sound like a Ferrari. The new model is powered by a 715-horsepower 6.5-liter V-12 that is mounted behind the front axle, not above it like most SUVs and crossovers.
Ferrari said the placement of the engine – and rear-mounted Purosangue transmission – distributes the car’s weight almost equally between the four wheels, improving its handling.
While Ferrari is best known for its two-seater sports cars, it has produced four-seaters since the early 1960s and four-wheel-drive models since the FF coupe was launched in 2011. But even Ferrari admits that Purosangue is pushing the famous brand into new territory.
The Purosangue will start at €390,000 in Italy, Ferrari said, making it the company’s second-most expensive production model behind the €440,000 SF90 hybrid sports car.
Deliveries will begin in the second quarter of 2023 in Europe, in the third quarter in the United States and in other global markets by the end of next year, the automaker said.
Despite the high starting price, the Purosangue is likely to be popular with Ferrari’s wealthy clientele.
Rival Porsche’s two SUVs, the Cayenne and the Macan, together accounted for about 55% of Porsche’s production in 2021. But Ferrari won’t let Purosangue be so popular: The company plans to limit Purosangue production to no more than 20%. its total annual production, i.e. only about 3,000 units per year.