GoalFacebook’s influence is still strong worldwide, but younger users are starting less session. Only 32% of American adolescents use Facebook today, below 71% in 2014, according to a 2024 PEW research study. However, the Facebook Recent Platform market is one of the reasons why young people are on the platform.
“I just use Facebook for Marketplace,” said Mirka Arevalo, a student at Buffalo University. “I enter knowing what I want, not only sailing casually.”
Released in 2016, Facebook Marketplace has become one of the biggest goal success stories. With 1.1 billion users in 70 countries, competes with eBay and Craigslist, according to Businessdasher.
“Marketplace is the Internet flea market,” said Charles Lindsay, associate professor of marketing at Buffalo University. “There is a lot of consumer to consumer business.”
Unlike eBay or ETSY, Marketplace does not charge listing rates, and local collection help avoid shipping costs, according to the Facebook help center.
“Sellers love that market has no rates,” said Jasmine Enberg, vice president and main emarketer analyst. “The introduction of rates could push users to other places.”
Marketplace also takes advantage of the booming market, projected to reach $ 350 billion by 2027, according to Thredup.
“Younger buyers are attracted to affordability and sustainability,” said Yoo-Kyoung Seock, professor at the Family Faculty and Consumers at the University of Georgia. “Marketplace offers both.”
A key advantage is trust; Users’ Facebook profiles make transactions feel safer than on anonymous platforms such as Craigslist, according to Seock.
In January 2025, EBAY associated with Facebook Marketplace, allowing EBAY selected lists to appear in the market in the United States, Germany and France. The analyst project will generate an additional $ 1.6 billion in sales for EBAY for the end of 2025, according to Wells Fargo.
“This association increases the number of buyers and sellers,” said Enberg. “You could also solve some of Marketplace’s trust problems.”
Although Facebook does not charge listing rates, a 10% of sales made through its shipping service is required, according to the Facebook help center.
Marketplace is not an important source of direct income, but keeps compromised users.
“It’s one of Facebook’s less monetized parts,” said Enberg. “But it brings a commitment, which the advertisers value.”
Goal is based on ads for more than 97% of its income of $ 164.5 billion in 2024.
“Marketplace helps a goal to prove that younger users still log in,” said Enberg. “Even if they are buying and selling instead of moving.”
By keeping users committed, Marketplace plays a key role in the long -term Facebook strategy, ensuring that the platform remains relevant in a changing digital panorama.
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