Connor Blakley Jams Founder
SHEET
The classic peanut butter sandwich is obtaining a modern update and the back of some superior athletes.
Jams, a new company created by Connor Blakley, 26, launched on Monday and hopes to face Smucker’s Incrustable as the next costume and lunchbox hall. Like inractors, sandwiches fall into the frozen food category.
Backed by names such as the US Football Legend Walmart stores throughout the country.
Incrustible has dominated the market with a monopoly close to PB & J, but Blakley hopes to differentiate their products appealing to consumers aware of health.
“No. 1 is that there are no seed oils,” he said. “We have no dyes, nor flavors or artificial colors, nor high -fructose corn syrup, and we have the largest protein by ounce of peanut butter and gelatin that is currently in the market.”
Smucker’s Company JM SmuckerAt the end of last month, he said he would eliminate synthetic food colors of all its consumption food products at the end of 2027.
Jams is a slightly larger product than the Smuckers option, with a weight of 74 grams versus 58 grams of incenctable. Blakley also said that its product has a lower total sugar content, and each sandwich contains 10 grams of protein.
Walmart also stores ungain at a price of $ 4.34. Jams will cost a little more to $ 5.97 per box.
Initially, jams will be available in two flavors: strawberry and a mixed berries option.
The businessman, who abandoned high school when he was 17, said he has tried more than 250 Iterations of PB & J sandwiches in the jam development process. Sandwiches are manufactured in Ohio and Wisconsin.
But Blakley has an steep hill to climb.
In his most recent gain call in June, JM Smucker said he is on the way to generate more than one billion dollars in net sales at the end of fiscal year 2026 of Inrustables, noting that they are product number 1 in the category of total frozen.
To support the growing demand, Smucker’s recently opened its third and largest manufacturing installation in McCalla, Alabama.
Blakley said he believes that the key market for his sandwiches will be athletes.
The NFL teams consume more than 80,000 inrustable per year, since an increasing number of equipment and athletes are looking for a quick, convenient and filling snack, according to a 2024 athletics report.
“Athletes want to get the best possible products to feed their body and lifestyle,” Blakley said.
He attributed the success of the peanut butter sandwich to two things: nostalgia and ease.
“I think the convenience is really a great part of why this category has continued and will continue to take off,” he said.
