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Mattel launches NFT Marketplace with Hot Wheels collection

by SuperiorInvest

Ron Friedman, vice president of Mattel Future Lab, said in a statement that the development of the company’s homegrown NFT platform will also “translate Mattel’s iconic IP (intellectual property) into digital art.” Friedman hinted at future releases listing the company’s toy brands: “This is the latest evolution of our digital efforts, and we look forward to sharing more drops inspired by some of Mattel’s world-famous brands soon.”

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