American teen comedy Mean Girls (2004) may soon return to Web3, with a recent trademark filing by Paramount Pictures revealing plans to expand the brand into “crypto-collectibles.”
Paramount Pictures filed two trademark applications for the early 2000s teen comedy starring former Disney actress Lindsay Lohan on September 7, according to tweets shared by licensed trademark attorney Mike Kondoudis.
Paramount Pictures files 2 trademarks for MEAN GIRLS!
The filing claims plans to expand #MEANGIRLS brand to:
▶️ NFT + NFT backed media
▶️ Crypto collectibles
▶️ NFT + cryptocurrency transfer software#NFT #Metaverse #Web3 #NFT #Crypto #MeanGirlsTour pic.twitter.com/SaBLtZVTOx
— Mike Kondoudis (@KondoudisLaw) September 12, 2022
The trademark filings cover “downloadable multimedia files containing artwork” that are authenticated by non-fungible tokens (NFTs), as well as “downloadable virtual goods” including cryptographic collectibles and NFTs.
The application also covers the transfer and access to cryptographic collections, NFTs and “app tokens”.
Mean Girls is a 2004 teen comedy film that later developed a significant cult following and spawned countless fan memes and reaction GIFs. It is considered one of the most quotable movies of all time and even led to the national Day of the Girl held every year on October 3rd.
‘Mean Girls’ leaves Netflix on September 30th, three days before October 3rd. pic.twitter.com/K2AqWnQNEs
— Pop Base (@PopBase) September 7, 2022
Application follows just a day after mass media conglomerate Viacom International filed a similar trademark application aimed at extending The Teenage Mutant Ninja Turtles brand into the virtual world.
The number of companies filing trademarks for crypto-collectibles, non-fungible tokens (NFTs) and the Metaverse continues to grow.
This was recently reported by Cointelegraph the number of trademarks stored in the Web3 space was on track to surpass 2021 as more companies are expected to join the rush to secure a piece of the web3 pie.
Data published by Dune Analytics indicates that high-profile brands such as Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany & Co. $260 million in sales NFT, making NFT adoption a highly lucrative and profitable addition for existing brands looking to expand into Web 3.