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Nintendo set a sales record with Pokémon Scarlet and Pokémon Violet

by SuperiorInvest

Nintendo said its Pokémon Scarlet and Pokémon Violet games for the Nintendo Switch achieved record sales for the company. Pokemon is one of Nintendo’s longest running and most popular franchises.

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Nintendo said on Thursday that the latest Pokemon games have set a sales record for the Japanese gaming giant as it continues to pump out blockbusters ahead of the key holiday season.

The Kyoto, Japan-based company said sales of Pokémon Scarlet and Pokémon Violet for the Nintendo Switch exceeded 10 million units in the first three days of their November 18 global launch.

This is the highest level of sales for a debut game in Nintendo history.

Nintendo’s Pokemon success comes in two months after Splatoon 3 hit a domestic sales record in Japan, according to signs, the gaming giant is targeting gamers before the holidays.

Pokémon is one of Nintendo’s best-known and longest-running franchises. Nintendo breathed new life into the series with the release of Pokémon Sword and Pokémon Shield three years ago, and Brilliant Diamond and Shining Pearl last year.

Pokémon Scarlet and Pokémon Violet are different because they are open-world games that allow players to explore the game’s environment without completing missions in a linear fashion.

The video game industry boomed during the Covid-19 pandemic in 2020 and 2021 when people were stuck at home during the lockdown. But as economies reopened, industry began to normalize, which it did weighed down the video game giants including Nintendo, Sony and Microsoft.

“With the new Pokémon, Nintendo achieved a rare feat among all video game companies: it scored two blockbusters in 2022, which is difficult for the industry,” Serkan Toto, CEO of Tokyo-based consultancy Kantan Games, told CNBC.

“Sure, Pokémon is almost always a safe bet, but the new title exceeded expectations, as did Splatoon 3 earlier this year.”

Investors are backing Nintendo thanks to its recent blockbusters. The company’s shares have risen more than 11% this year, outperforming the Japanese benchmark Nikkei 225 index. In September, Nintendo conducted a 10 for 1 stock split which also boosted sentiment.

Nintendo also has a strong stock of games. This expects The Legend of Zelda: Tears of the Kingdom, scheduled for release in May, to be the company’s next big hit.

But Nintendo isn’t the only gaming giant entering the holiday season in style.

Sony said on Wednesday that God of War Ragnarok for its PlayStation console sold 5.1 million copies in its first week, making it the fastest-selling debut of any first-party game for the company. First-party games are games created by a game studio owned by Sony.

Sony shares closed more than 2% higher in Japan on Thursday.

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