- Temu's Super Bowl ads have helped boost parent company PDD Holdings' U.S.-listed shares.
- The large Chinese e-commerce company ran three animated ads during the game and two after its completion.
- Temu also hopes to attract American shoppers with $15 million in coupons and freebies.
The Kansas City Chief may have been the big winner in Sunday's Super Bowl, but Chinese e-commerce company Temu apparently scored too.
Temu parent PDD Holdings' (PDD) American Depositary Receipts (ADR) rose the day after Temu ran three commercials during the big game and two after the game ended. The animated ads featured a dancing girl with bargain prices appearing on various items in her path, and the phrase “Shop like a billionaire” as a slogan.
It was the second year in a row that Temu ran during the Super Bowl. While the company did not say how much it paid for the advertising, a 30-second spot at the game at Allegiant Stadium in Las Vegas is estimated to have cost between $6.5 million and $7 million.
In addition to hoping to appeal to American consumers with its Super Bowl messaging, Temu is also offering $15 million in coupons and giveaways this year.
PDD Holdings ADRs rose 3.2% to $131.59 around 3:20 p.m. ET on Monday. Shares traded at a nearly three-year high last month, and while they've lost some ground since then, they're still up about 37% in the past year.