Home Business Puma CEO Bjorn Gulden is negotiating Kasper Rorsted’s successor as Adidas boss

Puma CEO Bjorn Gulden is negotiating Kasper Rorsted’s successor as Adidas boss

by SuperiorInvest

Björn Gulden, chairman and CEO of sporting goods manufacturer Puma SE, speaks at the company’s annual press conference.

Daniel Karmann | Picture Alliance | Getty Images

Adidas announced on Friday that it is in talks with Bjorn Gulden, the company’s outgoing CEO Pumato replace Kasper Rorsted as its CEO.

Rorsted, who has run Adidas since 2016, in August he unexpectedly announced his departure. He plans to leave Adidas sometime during 2023, after a successor is officially named.

Meanwhile, Gulden is ending his tenure at Puma at the same time. His membership on the Puma board will expire at the end of 2022, and Puma announced on Thursday that Arne Freundt will take his place as Puma boss.

Adidas confirmed talks with Gulden as a potential successor, but declined to comment. Puma declined to comment.

Adidas faced a recent public relations crisis in its dealings with Ye, formerly known as Kanye West. The the company ended its partnership with Ye’s Yeezy brand after a series of anti-Semitic remarks by the rapper.

Adidas and Puma have their roots in 20th century Germany. They were founded by brothers Adi and Rudi Dassler, who went into business together in 1919. They became rivals and split after World War II to found Adidas and Puma respectively.

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