Meta Ray-Ban Gen 2 AI glasses during the Meta Connect event in Menlo Park, California, USA, on Wednesday, September 17, 2025.
David Paul Morris | Bloomberg | fake images
EssilorLuxottica said a good portion of its revenue growth in the third quarter came from its partnership with Goalmainly from its Ray-Ban brand, to develop and sell smart glasses.
“There is clearly momentum coming from Ray-Ban Meta wearables as a product category,” Chief Financial Officer Stefano Grassi said on the company’s third-quarter earnings conference call.
The European eyewear company said sales in the quarter grew 11.7% year over year to 6.9 billion euros (about $8 billion) from 6.44 billion euros a year earlier. Of that growth, more than 4 percentage points came from wearable devices, including Meta products, the company said.
In 2019, Meta and Luxottica signed an agreement for Ray-Ban Meta brand smart glasses. Most recently, Luxottica’s Oakley brand joined the partnership, with the June debut of the Oakley Meta HSTN smart glasses. The companies are also working on a version of the smart glasses that will be launched under the Prada brand, CNBC reported in June.
Luxottica, which also oversees several popular brands such as Vogue Eyewear and Persol, has been heavily pushing internet-connected glasses that are powered by Meta’s AI-powered digital assistant. The technology allows users to play music, take photos and perform other actions similar to how they would use smartphones.
“We believe glasses will be the future,” Grassi said, adding that the wearables business is profitable. “Glasses will materially replace most of the functions we have built into our phones today.”
Grassi’s statement echoes sentiments expressed by Meta CEO Mark Zuckerberg, who said in July that “personal devices like glasses that understand our context because they can see what we see, hear what we hear, and interact with us throughout the day will become our primary computing devices.”
A couple of weeks into the fourth quarter, Grassi said he has “a good degree of optimism” for the period, in part due to the launch of “all the new products that have been recently introduced at Meta Connect,” which “will play a role in our fourth-quarter profile.”
At the Connect event in September, Zuckerberg revealed the $799 Meta Ray-Ban Display glasses, which have a small digital screen that can be manipulated with an attached bracelet powered by neural technology.
The company also introduced new smart glasses, including the $499 Oakley Meta Vanguard glasses and the $379 Ray-Ban Meta (Gen 2) glasses.
Grassi said Luxottica’s North American sales growth in the third quarter had more to do with Ray-Ban Meta glasses than the effects of tariffs, which led to higher prices for its products.
He said the company will be able to reach the 10 million unit capacity it had originally planned for the end of 2026 ahead of schedule.
“The overall wearable ecosystem will generate not only revenue associated with hardware, but also revenue associated with glasses” and, over time, for services linked to AI.
EssilorLuxottica shares rose 2.4% on Thursday.
Meta isn’t the only tech giant entering the burgeoning smart glasses market.
Alphabet announced a $150 million partnership with Warby Parker in May to develop smart glasses powered by Google’s Gemini AI digital assistant, while China’s Alibaba unveiled its smart glasses in July that use its Quark AI assistant. Apple and OpenAI are also reportedly developing smart glasses.
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