Home CryptocurrencyAltcoin Starbucks Announces New NFT Experience for Coffee Members

Starbucks Announces New NFT Experience for Coffee Members

by SuperiorInvest

According to in a new post on Monday, Starbucks says it will offer its US members the ability to earn and buy digital collectibles in the form of non-fungible tokens, or NFTs. Dubbed a “Starbucks Odyssey,” each collectible digital stamp has its ownership verified on the blockchain and will contain a point value based on its rarity. As more stamps are collected, member points will increase and unlock access to unique experiences.

The iconic coffee chain says rewards range from getting a virtual espresso to make a martini to access to unique merchandise to exclusive invitations to Starbucks Reserve roastery events and possibly trips to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.

Members can earn NFTs by playing interactive coffee-themed games or taking on fun challenges at Starbucks Odyssey, which will launch later this year. Users can also purchase NFTs on the built-in marketplace without having to connect their wallets or use any cryptocurrencies.

All stamps will feature iconic Starbucks artwork created in collaboration with Starbucks partners and outside artists. Part of the proceeds from the sale of limited stamps will be donated to support the creators’ intentions. The NFTs themselves are minted on a proof-of-stake blockchain created by Polygon. Brady Brewer, vice president and chief marketing office of Starbucks, said of the development:

“We’re entering the Web3 space unlike any other brand while deepening our members’ connection with Starbucks. Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the legacy and future of Starbucks.”

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