A hiring sign is posted outside a Target store on February 05, 2021 in San Rafael, California.
Justin Sullivan | Getty Images
target announced Thursday that it will hire 100,000 seasonal workers for the holidays and begin offering markdowns starting the first week of October.
The company said the new workers will be hired after existing Target workers get a chance to set up holiday shifts. Target has hired the same number of workers for the 2021 shopping season after hiring 130,000 the previous year. Starting wages are between $15 and $24 an hour.
Walmart, meanwhile, said this week it plans to hire 40,000 workers for holidays, much less than 150,000 added last year.
After struggling with labor shortages last year retailers have recently been forced to offer steep discounts to move excess inventory. In its latest earnings report Target sees quarterly profit drop nearly 90% because it lowered prices to attract buyers.
Target also said Thursday that it will begin its Target Deal Day promotions earlier than in years past, with markdowns starting on Oct. 6. Shoppers can also take advantage of Target’s price match program from early October through December 24th.
Despite early deals, Target and other retailers may not get much of a boost this holiday season. Forecasts for holiday sales this year were modestwith some estimates predicting growth of 1% to 3% from 2021 after adjusting for inflation.