Editorial Note:The ICO online editorial team maintained a neutral perspective while elaborating this content. While we can obtain sponsored inclusions commissions, this does not influence our evaluations of the topic.
Let’s start with a simple story. Imagine that you have created the most surprising and changing product the world ever created. But you have built it inside a dark room with the closed door. No matter how brilliant your product is, if no one in the world knows that it exists, it will fail.
In the very competitive cryptographic market, marketing is the light switch. It is what illuminates your project for the entire world. Having great technology is not enough to guarantee a successful fundraising. An intelligent and strategic marketing plan is the engine that drives investment.
This guide will be its founder’s play book. The marketing process will break down and explain in detail the role of marketing to boost the success of cryptography presale.
Construction awareness
This is the first and most important stage of your marketing plan. Before someone can invest in their project, they must first know that it exists. The main objective here is to obtain your project in as many radars as possible.
Public Relations (PR) and content marketing
This first part is about telling the story of your project. You must create a clear and exciting story about what your project is and why it is important.
The content is the king in the world of marketing. You must write blog posts and articles that explain your technology in simple terms that anyone can understand. You must also create informative and interesting threads on Twitter.
You should also try to make your project appear in known cryptographic news publications. A positive article of a reliable source can attract a great wave of new attention to your project.
Marketing in social networks
In the cryptographic world, his community lives in social networks. It is absolutely essential to build a strong presence on key platforms.
Twitter is where most of the cryptographic conversation occurs. You must share daily updates, interact with your community and build strong monitoring. Telegram and Discord are the centers of their community. These are the places where he will build a direct and personal relationship with his most passionate followers.
Influence marketing (double -edged sword)
Working with influential people can be a very powerful way to reach a large audience very quickly. However, you must do this in an honest and ethical way.
The correct way to do so is to associate with respected influencers who really understand and believe in the vision of their project. The incorrect way is to pay “Chelines” to promote your project with a lot of unrealistic exaggeration. This can damage the credibility of your project. Being open and transparent is always the key.
Driving consideration
Once people know that their project exists, they must convince them that it is a credible and valuable investment. This stage is about building trust.
The power of a professional technical document
Your technical document is not just a technical document. It is one of its most important marketing tools.
It must be professional, well written and easy to understand. You must clearly explain the problem you are solving, your solution to that problem and why your team is correct to build it.
Construction and commitment of the community
An empty telegram group is a large red flag for new investors. You must work hard to grow the community you are building.
Your team must be active in your community channels every day. It should be there to answer questions from possible investors. Organizing “asking me anything” or Ama sessions with the founders is an excellent way to generate trust and talk directly to their community.
The critical role of listing platforms
This is a step that you cannot omit if you want to generate credibility. A list on a professional platform is one of the most powerful legitimacy signals that can be sent to investors.
This is where the online ICO list and other top -level platforms become its most powerful marketing partner. A professional list gives you instant social evidence. It also places its project in front of thousands of active and specific investors who specifically seek new opportunities. This is a central part of the role of marketing to boost the success of cryptography presale.
Driving conversion (the bottom of the funnel)
Now that it has the attention and confidence of the market, it must give investors a solid reason to take action and invest now.
Creating urgency with bonds and levels
These are direct sales tactics that are designed to boost immediate investment in their presale.
It can offer “early bird bonds”, which give a small bonus to investors participating in the first days. You can also use “staggered prices”, where the price of your token increases slightly in each new stage of the sale. This rewards the first investors and creates a feeling of Fomo, or the fear of getting lost.
Clear and simple calls (CTA)
This may sound simple, but many projects are wrong. Your website must have a large, clear and easy to find “buy” or “bind presale” button. It must make the investment process as simple and easier for its users.
Creation of trust with audits and transparency
Security is also a marketing tool. A professional intelligent contract audit is one of the best ways to make investors feel safe. You must be proud to show your audit certificate on your website. This shows that you are transparent and that you care to protect the funds from your investors.
Marketing efforts synergy
It is important to understand that all these marketing efforts work together as a team. An article by Great News will send people to your listing page. A large list will send them to the channels of your community to obtain more information.
The history of the collection of cryptographic funds shows us that the projects that are successful are those that have a great technology and a great marketing. The lessons we learned from the first initial currency offers (ICO) are still true today. You must generate trust and visibility to succeed.
Finally, you must remember that your marketing will be more effective when the general market is healthy. It is always an intelligent idea to be aware of the current tendencies of the cryptography market when it plans its launch.
Conclusion: its most powerful step for an ICO with exhausted entries
Let’s go back to our initial history for the last time. Great technology is the incredible product found in the dark room. Marketing is the light switch. You absolutely need both to succeed.
A professional list on a platform such as ICO Listing Online provides instant credibility, the target audience and the marketing impulse that it needs for successful funds. So how to list your ICO with ICO Listing Online to increase tokens sales? The answer is to see it as the most important part of its strategic marketing plan.
You must prepare all your materials professionally, choose the correct level of promotion and then actively share your new list with your community. This is the first most effective step you can give to put your project on the map and in front of the investors you need to achieve a presale with exhausted tickets.
If you need help to develop your marketing and listing strategy, it is always a good idea to contact an expert in marketing and list.
