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Walmart has overtaken Amazon in shoppers’ quest to find Black Friday deals

by SuperiorInvest

Walmart is most important to holiday shoppers looking for Black Friday deals, according to new research.

The big-box retailer has dominated online Black Friday discount searches since Friday morning, according to the ad technology company Capturewhich tracks more than 1 billion searches per day from websites around the world.

Searches for Black Friday deals at Walmart surged 386% year-over-year, leapfrogging rival retailer Amazon, which topped Captify’s survey of Black Friday’s most sought-after retailers last year. The world’s largest e-commerce company ranked fourth this year target and Kohl’srespectively

Retailers are vying for shoppers’ eyeballs and wallets as the Christmas shopping season is expected to be more subdued than in years past. Americans are expected to cut back on holiday shopping this year as high inflation squeezes their spending power.

National Retail Federation he said he expected holiday sales during November and December are up 6% to 8% from last year, a decline when the effect of inflation is taken into account. Adobe Analytics forecasts that online sales will grow a modest 2.5% to $209.7 billion during the months of November and December, compared to an 8.6% increase a year ago.

Early signs show that the season may not be as bleak as predicted. Online sales rose 2.9% year over year to $5.29 billion on Thanksgiving, Adobe Analytics said. That’s slightly more than its growth estimates for the entire holiday season.

Black Friday is expected to pull in $9 billion in online sales, a 1% jump from the previous year, according to Adobe.

Shopify merchants had a solid start to the holiday season. Companies that run their online stores on Shopify made $1.52 million per minute on Thanksgiving, according to the company.

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