As a new chocolate trend seizes the world, American companies like Shake Shack and Crumbl has worked quickly to capitalize on its continuing popularity with the spin -off of limited edition, while other chocolate manufacturers have created dozens of tones sold in Aim, Costco, Amazon And now Trader Joe’s.
The idea for “Dubai Chocolate” was first caused in 2021 by the founder and pregnancy beers of Sarah Hamouda by Sarah Hamouda, he told CNBC. The original chocolate bars are full of a mixture of pistachio cream, kadayif (grated phyllo mass) and Tahini.
“Everything I knew in my head is that I wanted to create this chocolate bar that is essentially a dessert locked in chocolate, but it looks and feels like a chocolate bar,” Hamouda said.
In December 2023, the bars became viral on social networks.
“Instead of obtaining an order every week, we begin to receive 10, 15 orders,” he said. “It was exciting, but it was also like, you know, my God, as, how this is happening.”
Fixing bars are only available in Dubai and drop twice on the local delivery service. They are periodically available at the Dubai International Airport Free Store, He informed that more than 1.2 million bars were sold in April, generating $ 22 million in sales.
However, the United Arab Emirates are not part of the International Brands Treaty that would ensure protection for the name of Dubai chocolate, which facilitates any company to make an imitation of the bar.
The chocolate manufacturer Lindt, who registered $ 6.2 billion in his full profits of fiscal year 2024, sold a limited edition bar in December 2024 and said he is developing a new permanent recipe for Dubai chocolate “in response to an overwhelming demand.”
Shake Shack launched a limited edition shake in April with flavors. Crumbl is working on a spin -off in Brownie. Starbucks did not create an official product, but promoted the idea of ​​a customer for a drink inspired by Dubai’s chocolate, which then said that sales between consumers from generation Z. Baskin-Robbins and Dunkin ‘ to US markets.
Nuts Factory, a fruit store and dried nuts based in New York City, says it was the first company to make a bar nonsense in the city. He launched in July after trying different versions in just a couple of days, according to his CEO Din Allall. The bars are handmade, and had to impose a boundary of a customer bar in stores that summer.
“People just started calling. We couldn’t meet demand, and we just returned to the world to make sure to meet demand. And I think we are now in good shape,” he said.
Allall said the company used to make a “pair of hundreds of bars” per day. Now it makes a “few thousand” daily, since stores have added more flavors, hired additional workers and bought more machines to meet demand. Nuts Factory has also created other desserts inspired by Dubai chocolate.
Until now, the trend has lasted 18 months, and companies are still joining. The merchant Joe has just launched the cheaper Dubai chocolate deceived at $ 3.99 per bar.
It is too early to trace the combinations of flavors of “Dubai Chocolate” in the restaurant menus, says the Food Services Consulting firm Technomic, but the combos of chocolate tissed flavor in the restaurant menus increased 22.3% between the fourth quarter of 2023 and the same period in 2024, and increased 5.9% the previous year.
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