What is ‘normal’ in a hyperormalized world?

Now that the entire economy depends on these hyper -formalized speculative bubbles for their “growth” and “wealth”, there is a deep fear of a future based not on artifice but on the real world.

Humans are quickly accustomed to current conditions, that is, consider them normal. This rapid standardization has advantages and disadvantages.

Standardization is an adaptive strategy, which allows humans to easily adapt to the conditions that are considerably different from their previous “normal” state. Then, the starts from their “normal” lives and thrown into the Gulag soon consider the miserable conditions of the normal “field” field.

The disadvantage of normalization is that it erects a defensive barrier between the real world and the normalized world perceived. In the systems that have failed but are unable to a real reform, the standardization changes the phase towards Hyper-normalization (Generally a word, Hypernormalization), A peculiar adaptive state described by Alexei Yurchak, a Russian anthropologist who used the term in his 2005 Book Everything was Forever, until there was no longer: the latest Soviet generation.

The documentary filmmaker Adam Curtis described hypernormalization in this way:

“‘Hypernormalization’ is a word acted by a brilliant Russian historian who wrote about what it was like to live in the last years of the Soviet Union. What he said, that I thought it was absolutely fascinating, was that in the 80s all, from the top to the lower part of the Soviet society. The bosses knew they knew that.

I maintain that the United States economy and stock market have been hypermalized To the extent that what is now seen as “normal” is completely separated from the real world. What we live is a system that has lost all authenticity and completely survives in the relentless marketing of the artifice, also known as narrative control That benefits few at the expense of many.

Indeed, the “normal life” is stripped of authenticity in favor of a normal simulation that supports those in the upper part of the status quo. This “new normality” reaches the extremes of artifice, therefore, hyper-normalization.

While everyone thinks that there are no alternatives to this hyperormalized drill, this artificial construct seems to be immutable, everything is forever.

But once the power structure admits, in minimal, that it no longer has the responses to the decomposition of the social-economic order, then all artificial construction collapses in a pile. This is The sociology of collapse: People accept an artifice and propaganda facade without believing any of that, although they have limbic loyalty to the founding ideals of the nation.

The real is denial, the repression of non -conforming realities, group thought, the signage of virtue and a deep loss of competition.

In this hyper-normalized state, Crazy of the crowds Speculative bubbles are now considered normalNot only in actions but in homes, basic products, quatloos and everything else that can be marketed, marketed and sold:

So, the housing bubble #2 does not look like a crazy end that is obliged to succumb to gravity, is “normal.”

Here is the real world: speculative frantic are abnormal and the collapse of these bubbles is normal and predictable.

Now that the entire economy depends on these hyper -formalized speculative bubbles for their “growth” and “wealth” (Two additional examples of hypernormalization), there is a deep fear of a future based not on artifice but on the real world.